Privacy & Cookie Policy

Yaqoob Al Shamsi General Trading LLC (hereinafter referred to as “EHFRUCHE” or “EHFRUCHE Online Store” or “we” or “our”) works to ensure that your privacy is protected when using our services. This website is operated by EHFRUCHE and this privacy policy is applied to your use of any EHFRUCHE’s websites using the domain uae.ehfruche.com. We therefore, have a policy explaining personal information is, our use of information, who has access to the data and your rights regarding the information collected. Your access and use of our website constitute of your acceptance of our privacy policy and terms of use.

We are responsible for security of all the personal data (such as your name, address, email address, phone number, and date of birth) that you provide us with, obtained when you subscribe to our newsletter or when you create a profile.

We only share your number with our in-house marketing team who assist us with our marketing activities. We will not share your details with any other third party and you will only receive messages from EHFRUCHE. If you wish to opt out, you are free to do so at any time and this can be done easily by emailing to customerservice@ehfruche.com

Please read below our detailed Privacy Policy.

Detailed Privacy Policy (UAE)

Introduction

This Privacy policy explains the details regarding, the types of personal data, we may collect about you, when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

We collect your personal data at the time: –

You purchase a product from our Site.
You contact us by any means with queries, complaints etc.
You’ve given a third-party permission to share with us the information, they hold about you.
Any individual may access personal data related to them, including opinions. So, if your comment or review includes information about EHFRUCHE, it may be passed on to us on request.

We collect following personal data: –

We will request: your name, email, address and telephone number at the time of purchase.
Details of your interactions with us.
Personal details which help us to recommend items of interest.

We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.

Your comments and product reviews.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

We use your personal data when; –

We want to give you the best possible customer experience. One way to achieve that is to get understanding of who you are by combining the data we have about you.

We then use this to offer you promotions, products and services that are most likely of your interest.

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

Of course, if you wish to change how we use your data, you’ll find details in the section below.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

We’ll use your personal data for:

To respond to your queries, refund requests and complaints. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text and telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest.
To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
To comply with our contractual or legal obligations to share data with law enforcement.
To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely, for example by aggregation with other data so that it can be used in a nonidentifiable way for statistical analysis and business planning.

Sharing of Data

We sometimes share your personal data with trusted third parties.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

IT companies who support our website and other business systems. S
Direct marketing companies who help us manage our electronic communications with you.

Sharing your data with third parties for their own purposes:

We will only do this in very specific circumstances, for example:

For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
We may, from time to time, expand, reduce or sell EHFRUCHE and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.

How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

Write email to customerservice@ehfruche.com
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.